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Max Mara has collaborated with Renzo Piano Building Workshop on the original creation of the Whitney Bag in April 2015 to coincide with the new Whitney Museum of American Art building, designed by the Renzo Piano Building Workshop in its new location in the Meatpacking District in New York.
To celebrate the first anniversary of the iconic Whitney Bag, an essential “must have” accessory of every contemporary wardrobe, Max Mara has carefully crafted an extraordinary reimagined version that embodies sophisticated historical and artistic references and is constructed with the finest Italian craftsmanship and contemporary innovations.
Exclusively offered in a limited quantity (only 400 of each design produced), the Whitney Bag Anniversary Edition, seeks to pay homage to Gertrude Vanderbilt Whitney (1875-1942), the founder of the museum and a pioneer within the art world as the first woman to open a major American art museum within New York City. In addition to being an artist and patron of the arts, Whitney was also an influential style icon.