Mercedes-Benz has announced that the first Mercedes me Store in Hong Kong will be opening in late 2015. Conveniently located on the ground floor of the Entertainment Building in Central, the new store will offer visitors the opportunity to experience the brand and products both in the virtual and the real world. The interactive devices on site will inform visitors about both the brand and the Mercedes-Benz models.
The Mercedes me Stores are an integral element of ‘Best Customer Experience’, the broad-based sales and marketing strategy. The objective is to appeal to new, modern target groups while, at the same time, bringing loyal customers even closer to the brand. Partnering with exclusive dealer and new partners, Mercedes-Benz in Hong Kong will for the first time combine vehicle presentation, food, events, information, advice and digital interaction in a lifestyle environment.
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