MCM presents the new AW2015 Milla, Milla Special and Maxim totes by featuring the exotic and vibrant lifestyle scenes in Hong Kong. A series of photo shooting highlights the life and style of artists, fashion influencers, models and professionals from various fields paying homage to Hong Kong’s cultural and heritage as background.
Milla means “pleasant” in German, the new Milla and Milla Special totes offer sumptuous fabric in the form of red and blue sheared lamb fur, luxe embossed croc in red, black and taupe colours as well as glamorous gold and silver, space black and hologram cowhide leather – a beautiful, stylish and functional tote for the holiday season.
Maxim, the charming men’s version tote of Milla comes in light and simple single layer with five interior compartments increase its functionality and adds more chic and style to a dandy gentleman.
To celebrates the launch of the new collection, MCM presents the latest AW2015 photo campaign themed “Hong Kong – My City My Life” consists of 6 different themes and concepts highlighting Hong Kong life and style to portrait the versatility of the Milla, Milla Special and Maxim totes.
Milla Special Mini Tote in Hologram – HK$15,500
In front of Helen Ma: Milla Special Mini Tote in Blue Sheared Lamb Fur – HK$12,700 In front of Ana R.: Milla Special Mini Tote in Gold – HK$9,100
Maxim NS Tote in Bungee Cord – HK$9,600
On shoulder: Milla Mini Tote in Shooter Red – HK$5,500 In Hand: Milla Special Mini Tote in Space Black – HK$9,100
Milla Mini Tote in Fire Orange – HK$5,500
On Elaine Lee: Milla Special Mini Tote in Silver – HK$9,100
MCM Hong Kong Flagship and Boutiques G/F, Entertainment Building, No. 30 Queen’s Road Central, Central | Tel: +852 2117 3955 HP146-148, Level 1, 88 Queensway, Admiralty | Tel: +852 2861 9700 Shop 324-325, 3/F, Times Square, Causeway Bay | Tel: +852 3101 0608 Shop 2228, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui | Tel: +852 3101 0306