ISABEL MARANT Opens a New Flagship at On Lan Street


ISABEL MARANT is thrilled to announce the opening of the flagship store on On Lan Street in Central in Hong Kong in July 2015.  The boutique opens on two floor levels with distinct features bringing depth to the project concept and it will be showcasing the anticipated Autumn Winter 2015 collection. 
Every ISABEL MARANT boutique is unique and feeds from local culture. The design of every store is driven by a will to move away from generic slickness of globalized branding. Franklin Azzi Architecture studio and ISABEL MARANT collaborated on this project in order to create a singular space with a gallery-boutique experience.
On the ground floor, dominance of materials such as travertine stone and metalwork have been associated to concrete raw material to create a singular space to reinterpret modernist codes from the second half of the 20th century. 

On the first floorkey areas articulate around white painted wooden volumes, which would call out the idea of container units used to transport art objects. The lighting in linear spot tracks in between the existing ceiling beams would add up to the gallery-boutique concept without overbearing the present ceiling. The existing concrete staircase connecting the two floors is retained with an added metal handrail with acute detailing.

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