Asia’s leading fashion trade show is taking a trip across the border and up to Shanghai for its next outing. The event will take place from October 13th to 15th during the same period as Shanghai Fashion Week while other domestic fashion trade shows and events are taking place.
The HUB will be held at Central Studios, a short stroll from the main Fashion Week happenings in the Xintiandi area of Shanghai. This first venture into mainland China will be a carefully curated showcase of around 40 international brands and a selection of the best Chinese designers with specific appeal to the burgeoning multi-brand retail scene in the country.
Co-founder Richard Hobbs said “From the outset just two years ago we knew that at some point we would take The HUB to Mainland China and now is the right time. Even though the multi-brand channel is relatively immature new stores are opening weekly and the existing players are getting better and better. There are still hurdles when it comes to doing business in China and we are here to help and advise. From today China will be reducing import tariffs on a number of clothing and footwear categories and we can only see more openness as China makes it easier for brands to import, find buyers and partners.”
Brands already confirmed to show at this 5th Edition include Boy London, Dienastie from Sweden, Rack & Ruin from the UK, Swims of Norway, Flying Zachinnis and Juma from the US along with leading Beijing based designers Zhang Chi and Capitale Nord. The event will be kept small and exclusive and as there has been very high acceptance rate from brands who have been approached already the organisers advise those who want to be part of an event, that will quickly establish itself as the most aspirational and international show in China, to move quickly.
Peter Caplowe, the other co-founder added “We have worked hard to demonstrate to exhibitors and the wider fashion industry that The HUB is the safe pair of hands for entering the Greater China market and beyond in Asia. We are long terms veterans of the global branded fashion business and regional Asian fashion markets. We are confident we will offer the best environment and support for brands that are serious about getting in to Asia whilst protecting their brands identity and positioning. “